Small Business Marketing – Frequently Asked Questions

Many small business owners know the importance of marketing. But all too often they don’t know where to start or what to do. Inside this helpful article, I’ll show you the basic ways to grow just about any small business. Let’s get started by answering a few frequently asked small business marketing questions.How can you add more new customers to your small business?There are many ways to put new customers to your business. Here are a few of those.Sales Letter. One of the easiest ways to put new folks into your business is with a 1 to 2 page sales letter. This is easy to do. And to get started write a letter that makes your reader an irresistible offer. Something they could not pass up. Tell them how they can buy from you. And then get this letter in the mail.Joint Venture Marketing.Another way to put new customers into your business is by partnering with other business owners. Simply find other business owners that sell to your prospect. And then ask them if you can refer your customers to them. In exchange they refer their clients to you.Email Marketing. This is simple. All you do is ask your customers to give you their email address. Which then gives you the ability to send helpful emails to your customers. Make sure you include an offer in each email. But do this after you’ve given something helpful.Is there any way you can sell more to your existing customers?Yes, there is. Let’s take a look at a few ways to do this.Newsletter Marketing. Write out a 4 page newsletter that is fun, entertaining and informative. Make sure you include an offer in it. And then pop this in the mail to your list every 30 days.Referral Contests. Most small business owners think their customers will automatically refer their friends. This is not true. In fact, you have to stimulate referrals. You can do this by holding a referral contest. Give everyone that sends you a referral a prize. And give the top referral source a grand prize.Special Event Marketing. A couple of times a year, you should hold a special event. This can celebrate anything. But the main purpose is to thank your customers for their business. And don’t forget to ask your customers to bring their friends which gives you a fresh list of prospects.Should you raise your prices?Absolutely. And you should do this every year to offset the cost of inflation. Don’t feel bad about raising your prices either. Just tell your customers that your prices will be going up on a particular date. And then follow through on your promise.